There are 2 major types of infomercials.

1) The long form infomercial is approximately twenty to thirty minutes in length. The customer will have to pay money for thirty minute airing slots. In long form infomercial, the cost of the product or merchandise is usually higher and as a consequence it is a bit harder to sell the product.

2) The most widespread infomercial is known as the short form which is about hundred and twenty seconds long. It is usually a bit easier to sell the product as the price of the product hovers around twenty dollars and less. If the price of the product is higher, a divided compensation offer is generally presented to the purchaser for example “3 easy payments”. This, in according to the consumer, is easier to handle than 1 single large expense.